Global marketing campaigns: Is your approach personalized for each locale?
You’ve created the perfect global marketing campaign, and now it’s time to unveil it across your 12 key markets. Great! Time to break out the champagne and watch as the new revenue rolls in. But will...
View ArticlePumped up for website translation: One new client’s lessons
At Sajan, we’ve been fortunate to assist many companies with going global for the first time—which usually involves adapting their websites for multiple markets. As you might expect, there’s quite a...
View ArticleBig brands and marketing localization: Real-world takeaways
It’s the simple, universal truth: Sometimes even with the best of intentions, things don’t go exactly as planned. A brand’s efforts in marketing localization are no exception. This is the case whether...
View ArticleDriving marketing localization success: 4 takeaways from Brand2Global
Much like driving on a busy six-lane highway, executing complex global marketing campaigns can be overwhelming. When trying to meet real-time customer needs, you may feel like you’re barely keeping up...
View ArticleMarketing localization: Is your website trying to tell you something?
Your website is your virtual storefront. It’s your way to communicate to the world who your company is and what it does. Today, over 61 percent of global Internet users research products online before...
View ArticleGhoulish language translation mistakes more trick than treat
Jack-o-lanterns lit up on doorsteps . . . candy on sale at every store . . . and scary movies playing on almost every television channel. Yep, it’s that time of year. It’s Halloween: A holiday where...
View ArticleMarketing localization: Diversifying your approach for cultures around the world
It’s a simple notion: The better you get to know your audiences, the more effective your marketing localization efforts will be. However, as you expand into exciting new territories, this is easier...
View ArticleDefining a localization strategy: How do logos fit into your global plans?
Your brand logos speak volumes in your home country. Proudly boasting your cool, fresh attitude, they represent everything your company stands for. But what do you do if these logos do the exact...
View ArticleGlobal marketing isn’t dead: Why marketing localization matters now more than...
“‘Global marketing’ is an outdated term killed off by the Internet.” What? How can this be possible? When we read this article, How the Internet killed ‘global marketing,’ we were taken aback. Wouldn’t...
View Article6 predictions for global social media in 2014: Glimpse the future of customer...
You don’t need to be a world-famous psychic to know that global social media will only become more important as we look ahead to 2014. By 2017, the global social network audience will total 2.55...
View ArticleYour localization strategy: There’s no such thing as a global press release
Today we bring you a guest post from Ruth Streder, the international associate director of LEWIS PR, a public relations agency with offices around the globe. Ruth specializes in global communications...
View ArticleTranslation quality: Does your global brand have one strong voice?
Your company has a voice that’s all its own, and you want it to echo worldwide. A strong brand voice that rings out on the global stage tells international audiences who you are and what to expect from...
View ArticleTales of cake and Coke: Marketing localization makes headline news
Here at Sajan we can’t get enough stories of marketing localization. After all, we live and breathe this stuff every day, helping the world’s most well-known brands with global marketing initiatives....
View ArticleThe fine art of mastering website localization: The McDonald’s story
When visiting the McDonald’s website, two people from two different countries won’t see the exact same Web pages. You see, in addition to speaking different languages, these individuals have different...
View Article3 ways to seize more global market share with website localization
The economic potential of online communication is $45 trillion, according to new research by Common Sense Advisory. Let’s repeat: $45 trillion. Without a doubt, the opportunities to reach global...
View ArticleReady to rock at global social media? 5 must-ask questions
There are 1.73 billion social media users worldwide. By 2017, this number is predicted to reach 2.55 billion, according to SocialMedia Today. Of these users, the fastest-growing and most engaged...
View Article12 global mobile stats for 2014—or 12 reasons to fire up your localization...
The upward spike in mobile usage worldwide is changing the way the world communicates and conducts business—and this change is here to stay. There’s good reason for it, too. You see, your global...
View ArticleIn the news: How LinkedIn, Twitter and the hotel industry apply to your...
We’re just going to fess up and admit it. We’re localization junkies. Yep. We’re always scouring the Internet to get our fix of stories on everything translation and localization. Sometimes we come...
View ArticleWhy professional translation alone isn’t enough for global marketing
Now, don’t get us wrong. Professional translation is an absolutely critical piece to the global business puzzle. Without it, you can almost bet your messages will miss the mark with customers—or be...
View Article3 goal-worthy global marketing lessons from World Cup Brazil
After much buzz and excitement, the World Cup is finally here—and people all over the world are anxiously tuning in to cheer on their favorite teams. And hey, we’re no exception. We love a good global...
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